Work Experience

SUMMARY AND SKILLS

Imagineer

Forward-thinking designer, innovator, and entrepreneur • Continually forging new profitable paths & profit centers • B2B Sales • Graphic Design  • Marketing • Business Development • Communications • Advertising • Branding  • Liaison • Foreign and Domestic  

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• Big-picture strategic thinkers with a designer's eye for details can connect the dots and create a winning platform for success.  Strategy player with winning motivation and resolve.  

• Excels in propelling growth through the use of foundational relationships and business development strategies.  

• A skilled negotiator and business developer capable of influencing sales and procuring contracts with clients of various businesses and influence, i.e., best Buy.  

• Envisioned and created categories of unique products solving the barrier of weight and ease of use for Exhibits and Trade Show Displays worldwide.

• Met and exceeded major client requirements. 

• Successfully negotiated multiple Contracts over $100,000.

• Performed Competitive Analysis both domestically and internationally.

• Competitively Achieved Product and Marketing Positioning. 

• Product Lifecycle Management. 

• Defended his five patents in Federal Court and won over $30,000.

• Achieved success by investing in Gorilla Marketing.

PROFESSIONAL EXPERIENCE

XTRA LITE DISPLAY SYSTEMS, INC - International Micro Business • Burnsville, MN 

CEO / Product Designer / Marketer 

May 1997 to April 2011 (closed 3/14/2011) 

• Founder and Designer of the Xtra Lite Display family of products 

• From a start-up in his basement, he took the company from a $14 investment to a 5,640 sq. ft. office/condo and $14 million in revenue in 14 years 

• Overseer of strategic and business mission planning 

• Goal development, as well as R&D 

• Responsible for the business development, sales/marketing 

• Served as Board Member and facilitated the development of the Company's Charter. 

• Identified revenue streams and develop "go to market" strategies. 

• Benchmarked, orchestrated, and led channel development, marketing collateral, training, and product development.

• Successfully hired a superb supervised staff of 7. 

• Innovatively marketed products and services to over 250 private enterprises, military, government, organizations, and corporations. 

• Developed 650 national and 250 global distributors. 

• Key participant in the Design and R&D of the company's twenty-five display products, lightweight, compact portable display technologies.

• Championed research into the trade show and other identified markets to deliver "first to market" technology with a successful launch in 1997, international first.

• Xtra Lite Display products were seamlessly adopted by some of the most recognized global corporations such as • Disney • Universal Studio's Orlando • Epson, Japan • Best Buy • Control Data - 50th Anniversary Gala • 3M • LifeTime Fitness • Compassion International • World Vision International • CASE • and thousands of corporations and Fortune 100 corporations in over 36 countries around the globe.  

EDUCATION AND OTHER

Moorhead State University - Moorhead, MN USA

BA in Art - Emphasis in Graphic Design

Many additional programs for various aspects. Online web development, Core Passion Training, Film writing and producing, Vocalization, Songwriting, Entertainment Performance, Entrepreneur Development, Teaching  Art, Set Design & Building, and Angel Business Strategy.